CockroachDB EC-1 Part 4: Competitive landscape and future
Most database startups avoid building relational databases since that market is dominated by a few goliaths. Oracle, MySQL, and Microsoft SQL Server have embedded themselves into the technical fabric of large- and medium-sized companies going back decades.
These established companies have a lot of market share and a lot of money to quash the competition. So rather than trying to compete in the relational database market, over the past decade, many database startups focused on alternative architectures such as document-centric databases (like MongoDB), key-value stores (like Redis)
Graph databases (like Neo4J). But Cockroach Labs went against conventional wisdom with CockroachDB: It intentionally competed in the relational database market with its relational database product. While it did face an uphill battle to penetrate the market, Cockroach Labs saw a surprising benefit: It didn’t have to invent a call. All it needed to do was grab a share of a market that also happened to be proliferating.