The Truth About Beauty


Why this fascination with beauty?

The demand for beauty services despite the economy? Even when there is a recession, beauty parlors still flourish. Beauty products still fly off the shelves.

There is this saying that beauty is skin deep.

Then again, first impressions count. Put it this way. Beauty is power. That was true centuries ago. That is true today. When a beautiful woman walks into a bar, men flock to her and offer her drinks. When an unattractive woman walks into the same bar, chances are, she would have to buy her own drinks. A beautiful salesperson, man, or woman is more likely to win the sale. Between a beautiful job seeker and an unattractive one, all other things being equal, the employer is likely to choose the good looker.

Like it or not, looks do count.

When women were dependent on men to support them, beauty was everything to a woman in the past. A beautiful woman would have more suitors. She would be able to marry up. To marry a rich man who could take care of all her financial needs and that of her children. Long before commercial cosmetics existed, mothers would instruct their daughters on traditional beauty remedies. Simple beauty remedies like using mayonnaise as a moisturizer.

Or egg white as a firming mask was often used by women in the days before commercial cosmetics. Then along came women entrepreneurs like Estee Lauder [] and other women from around the world. They converted traditional beauty recipes which worked for themselves into beauty creams that they sold to other women. Every woman has a right to look her most beautiful, and these women were selling others their beauty secrets.


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