CNN) — No Wi-Fi and spotty cell service hold a particular allure after 13 months of Zoom calls. That lack of connectivity is a crucial selling point for Getaway. This mini-vacation concept has grown in the past six years from a few tiny rental cabins outside of Boston to 581 custom-built houses sprinkled across 15 locations in the United States.
Fifty of those tiny cabins — only 140 to 200 square feet — will welcome guests for the first time on Thursday at Getaway Dale Hollow, located on 415 acres about two hours northeast of Nashville, Tennessee. That driving time — two hours or less from a large metro area — is a feature of all Getaway locations, or “outposts,” as the company calls them. This summer, a new outpost is set to open about an hour north of Seattle.
Getaway has had a hectic pandemic year, with a 150% year-over-year increase in bookings since March 2020. Last April, a month after the US locked down, bookings were up by at least 250%. And over the past year, Getaway’s cabins have been nearly 100% occupied. US hotels, by comparison, saw their highest occupancy levels of the pandemic — about 60% — in early April. Getaway has always been “totally socially distant” — for reasons unrelated to the pandemic, Staff said. We created a business that is socially distant for a different reason, which is to give people the time and space to disconnect and recharge,” he said. “But the fact of the matter is when we picked our heads up from the craziness [of locking down]
it was like, ‘oh look, our business is cabins in the woods, 100 to 250 feet apart from any other cabin in the woods, there’s no check-in desk, there’s no bar, there’s no restaurant, there’s no group fire pit. Getaway touts the fully equipped, drive-up cabins as having “everything you need and nothing you don’t” to relax in the woods. A window onto the woods is each Getaway cabin’s defining feature. Some places have queen bunks.